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Girls helping Girls
September 9, 2005 (Minneapolis, Minnesota) - To comfort the youngest survivors of Hurricane Katrina, Minneapolis-based Manhattan Toy is donating more than 60,000 of its Groovy Girls® brand dolls and plush toys to the relief effort both nationally and in Minnesota. Valued at more than $500,000, Manhattan Toy will donate 50,000 toys to The Toy Bank, a subsidiary of The Toy Industry Foundation™ based in New York City, and has earmarked an additional 10,000 toys for children who are set to arrive in Minnesota.
With this donation of multicultural Groovy Girls, the brand that celebrates the power of friendship and promotes sharing with others, Manhattan Toy is hoping to lift the spirits of so many young recipients who have lost so much. "We are devastated by the impact of Hurricane Katrina on families and wanted to do our part to provide encouragement and comfort at this difficult time," says Arete Passas, president and CEO of Manhattan Toy. "We sincerely hope this gift will help create a little sense of normalcy for the children in the Gulf Coast and Minnesota who have been affected by this natural disaster."
"No doubt children are the most vulnerable victims of Hurricane Katrina ... and often the most resilient. In order to protect and nurture our most precious commodity, one of the easiest and most effective tools to allow them to deal with these events is through play," said Terri Bartlett, executive director of the Toy Industry Foundation. "We applaud the immediacy and generosity of Manhattan Toy for getting toys into the hands of these children, giving them a great outlet for fun and healing."
The Local Effort
Locally, Manhattan Toy has teamed with the Girl Scout Council of Greater Minneapolis to welcome families impacted by Hurricane Katrina who are already in or en route to Minnesota. Now that necessity items have been distributed to Katrina survivors, the Scouts and Manhattan Toy representatives will deliver a significant donation of Groovy Girls dolls and plush toys to the non-profit Hope for the City organization on Monday, September 12. Hope for the City, a Minnesota-based relief organization that has established Hurricane Katrina donation points throughout the Twin Cities, will distribute the toys first to children making a temporary home in Minnesota. They plan to send remaining items directly to children throughout the Gulf Coast."One of the basic premises of Girl Scouting is to make the world a better place. We are so proud of the response of our Girl Scout troops to the survivors of Hurricane Katrina," says Shelley Jacobson, CEO of the Girl Scout Council of Greater Minneapolis. "It has been compelling to witness the true spirit of this organization. Girl Scouts are coming to the aid of victims with compassion and an
outpouring of support and assistance."
Manhattan Toy Announces Licensing Partnership With Scholastic To Expand The Groovy Girls® World
Minneapolis-based Manhattan Toy is joining forces with Scholastic, the global children's publishing and media company, to develop a series of original books and magazines based on the highly popular Groovy Girls - the widely acclaimed family of soft dolls that help girls celebrate personal style, diversity and the power of friendship. Roger Bildsten, President of Manhattan Toy says,"We are very excited about partnering with Scholastic. They are a wonderful publishing organisation and this is a great opportunity to bring Groovy Girls to life in a new way. We will be able to reach more girls and share with them the brand message that every girl is unique and possesses her own style.
Scholastic and Manhattan Toy entered into an agreement to publish and sell original Groovy Girls books and magazines for North America through a book club of monthly shipments to the home, with an anticipated launch date of September 2004. Groovy Girls will come to life in a series of original chapter books geared toward girls in third through fifth grades. A Groovy Girls/Scholastic magazine focusing on lifestyle and activities is also planned for early 2005.The Groovy Girls stories will personify the characteristics that have made Groovy Girls so popular with girls - happy, confident and friendly characters with a hip, personal style all their own. The stories will take place in a contemporary setting and deal with the day-to-day adventures of a group of pre-teen friends.We are excited about developing a club based on the Groovy Girls brand and all new doll characters and their friendship adventures, said Susan Bishansky, Vice President and Editorial Director, Scholastic Book Group.Manhattan Toy introduced Groovy Girls initially in 1998 as part of its overall collection of distinctive soft toys that inspire creative play. The Company now offers more than 100 Groovy Girls dolls and accessories and has licensed the brand to a number of companies making quality girls products including fashion accessories, sleepwear, jewellery, activity kits, fashion toys, games and puzzles. Manhattan Toy distributes Groovy Girls through more than 5,000 specialty retailers and on-line stores like groovy-girl.co.uk worldwide.Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books.
Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries, and television networks.
More news soon.
The Groovy Girls of Sennen Cove now pleased to be sponsoring